In a small village near Mandya, farmers often sold their produce at throwaway prices. Ramesh, a bright student, dropped out of engineering college to fix this.
The Problem
Middlemen were taking the biggest cut. Farmers had no data on real-time prices in city markets.
The Solution
Ramesh coded "KisanConnect", a simple SMS-based CRM. It allowed farmers to pool their produce and negotiate better rates. "I coded on a second-hand laptop," Ramesh laughs. "The screen was broken, but my vision was clear."
Today, over 5,000 farmers use his platform.